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Search Engine Optimization is a little understood, but absolute must for web business environments in the 21st century. Search Engine Optimization, more commonly known as SEO, allows small to mid size companies to compete for valuable search engine page ranking results on a very small budget that provides huge rewards.
This is what makes search engine optimization even more exciting than PPC management and marketing. Pay Per Click is a great marketing tool for some companies and industries, but organic SEO is truly the great equalizer!
What exactly is Search Engine Optimization? Search engine optimization, or SEO, or even SEO optimization, is the process by which your website becomes more relevant in the search engine's eyes than your competitors. SEO allows your website to benefit from higher placement and visibility in search engine results for keywords and keyword phrases related to your website's product or service. Obviously, the higher your website ranks in page results, the more traffic you'll get.
How do search engines determine which websites should rank high or low? The answer is not so simple. Guidelines have changed over the years as search engines have become smarter. The shift has been in your favor though, since they now offer higher kudos to content-rich websites, visitor-focused sites.
Here are just a few ways in which search engines today rank a website:
- Content - Website content relevant to your product or service is one of the most important things a search engine looks at when deciding how to rank a site. Your site should offer informative, relevant and appropriately chosen and placed keywords. Our SEO copywriting services were designed to address this concept. We help our clients learn to create relevant, informative content with strategic and appropriate keyword inclusion and placement.
- In-Bound Links - This area of Search Engine Optimization is often ignored. When other websites link to yours, search engines take it as a vote of confidence and quality. These "votes" are added to an algorithm used to determine search results. We offer our link building services to customers to help them obtain such links.
- Navigation - Search engines look at website navigation to determine which pages are most relevant and important to visitors. For this reason, it's important to add links to appropriate locations within your website.
- Bounce Rates - If visitors don't find what they're looking for in a relatively short period of time (often less than 30 seconds) they'll leave your site and try someplace else. That's called a bounce. Generally speaking, if people come to your site from the search engine and stay there a while, search engines assume the visitor had a good experience. They will give you a slight "bump" for that. This isn't a huge factor in search engine ranking just yet, but will be as online competition increases.
- Code Standards - If you don't w3 validate your pages yet, you should. Search engines actually look for correct coding standards and will give or take little bumps for it.
Hopefully, you now understand why it's important to work with Search Engine Optimization experts when attempting to increase natural or organic rankings from search engines. Many other variables determine where your site will rank versus your competitor. Every day, we research and document trends and findings from search engine community data to enhance your visibility.
For a free consultation with no commitment, call us and we'll discuss our SEO services and your search engine optimization needs. Give us a call at 800.801.4358 or drop us a line at info@realdealtechnologies.com. We're always ready, willing and able to help you reach your website goals.
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