The Perks Of Being A Guest Blogger July 21, 2009
Benefits of Guest Posting on Other Blogs
One of the most popular methods of getting attention for your own blog or website right now is to offer guest posts to other blogs that relate to your niche. Despite the popularity of this, many people are failing to engage in this practice. Many people have mistaken beliefs about why it’s a bad idea to guest post. What you’ll discover if you get in the habit of doing it, however, is that the benefits far outweigh any drawbacks of guest posting.
The most common reason that people don’t want to guest post on other blogs is because they feel like it’s a waste of time. Why take the time to write content for someone else when you could use that content on your own site, right? Wrong. When you write content for someone else’s blog, you may be adding content to their site but you’re also adding a lot of things to your own site. When you guest post for someone else, you create three major benefits for your own site. You create links to your site. You attract new readers. And you establish yourself as an expert in your field.
The most immediate benefit that you get when you guest post on other blogs is that you receive direct links to your website. You should try to get 2-3 unique links to your site including one to your main page. This may be done by including the links in your content or by writing a short bio that includes the links. Ideally you should guest post on blogs that have a higher page rank than you do to maximize the search engine benefits of having these links.
Although increasing your search engine rankings is a great reason to get these links, you’ll also want these links because they send people directly to your site. Your guest post will be exposed to readers of a blog other than yours. This means that those people may follow the links to check out your site and then may become new readers for you. When you only write content for your own site, you don’t get nearly as many opportunities to gain new readers.
Finally, by guest posting on credible blogs about your industry or niche topic you establish further credibility for yourself in this field. When you promote your business, you can point people to the many guest blogs that you’ve done on this topic. Plus you’ll be networking with credible bloggers in the field which means that you’ll have a strong online circle of references for your work. This benefits your website in ways that simply writing for your own blog can not do.
This article brought to you by Real Deal Technologies, an SEO company.
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