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What is Local Search?
Local Search is a fairly simple concept. Chances are you’ve done it… a lot. Local Search is when people use a search engine (e.g. Google) or another website to find local goods, products, or services.
Let’s suppose I’d like to have Chinese food for dinner. To find a nearby Chinese restaurant, I might [...]

Optimizing Your Website with Google AdWords

Google AdWords is a form of Internet marketing that allows businesses – both large and small – a simple way to create targeted, cost-efficient advertising campaigns online. Before diving in head-first, it is important to understand the ins and outs of AdWords, including Pay Per Click (PPC) versus Organic Search [...]