Viral Marketing - The Wave of the Future March 30, 2009
Viral Marketing 101 - The Ford Fiesta
Have you heard of the Ford Fiesta? Chances are, probably not. You won’t see advertisements for the subcompact, fuel-efficient Fiesta on TV or in the newspaper, and you won’t hear about it on the radio. In lieu of traditional advertising methods, Ford will market its “Gotta Have It” Car [...]