Promote Your Business By Becoming A Teacher July 28, 2009
Benefits of Teaching a Free Class in your Community
One of the greatest things that you can do for your business is to regularly teach free classes providing information about the type of work that you do. Surprisingly few business people make use of this opportunity despite the numerous benefits that teaching a class can offer to your company. Those benefits include making new business contacts, establishing yourself as an expert in your industry and driving your business towards increased opportunities for profits.
The first benefit that you’ll see when you teach a free class in your community is that you’ll immediately establish new contacts in your field. You can design your class to attract the type of contacts that you desire. If you want to attract potential new employees or interns then you’ll teach a beginning level class in your field. If you want to attract new customers for your service then you’ll do a lecture on the benefits of the service. And if you want to rub shoulders with others who are at your level in the industry then your class will have more of a networking feel to it.
As you teach these classes, you will not only be making new contacts across the industry in which you work but will also be establishing credibility for yourself in the field. You can list yourself as a lecturer on any resumes that you put up. You can create press releases around your work as an educator in the industry. People who teach classes make great candidates for magazine interviews and radio shows which helps to further establish your business.
These new contacts and additional professional credentials will ultimately lead to new opportunities for profits in your line of work. At a basic level, you’ll be spreading the word about your business which is a form of marketing that will lead to new business. However, you may also find that new opportunities for earning an income arise from this work. You may be able to move on to offering advanced classes for a fee, doing paid guest lectures and even writing books about your work which will be more likely to get published if you have a following as a teacher.
Many business people hesitate to start teaching free classes. They don’t like the idea that they are giving their time away. Smart business people will not think of it this way but instead will see these classes as a true investment in the future. You can give up a few hours each month to teach classes and what you’ll get in return will benefit your business for years to come. Design a class that directly relates to your field and then advertise it through your website and local classifieds. Once word-of-mouth gets going you’ll find your classes getting booked and you’ll be well on your way to growing your business.
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