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Is MySpace a Good Social Networking Tool or is it Just for Kids?

If you’re smart about online networking and marketing for your business then you almost definitely have an account on both Facebook and LinkedIn. You probably also have an account on Twitter. But do you have a profile set up on MySpace as well? Many professionals believe that MySpace isn’t for them because it’s often touted as a kids’ site intended primarily for teens to socialize with their friends. Although this has traditionally been the major use of MySpace, changes on the site and a user base that differs from that on other social networking sites could make this an ideal place to network for your business.

It is true that MySpace has traditionally been a place for the younger generation of online users to engage in social networking. In terms of networking for businesses, this is often considered a negative thing but in reality it’s a positive for most businesses. That’s because teens are great influencers of trends in the marketplace. Even if the item that you sell isn’t marketed directly to teens, you may want to think about a way to offer it to the younger generation because they’re the ones that throw their money at new things and convince others throughout the market to make their investments in those items. Because not many businesses are using MySpace, you can really leverage the opportunity to market to this generation through the site.

MySpace has many of the same features that Facebook has which can be used for social networking by people who don’t fall into the teen demographic. Like Facebook, MySpace has various applications that you can use, groups that you can join and forums that you can participate in. These are all great methods of reaching out to people through a social networking site to tell them more about who you are and what you sell. Additionally, MySpace offers sections including classifieds, music and video. In fact, MySpace’s video platform is second only to YouTube in the number of videos watched through the site. This means it’s a terrific place for you to spread the word about your work through video marketing.

If you turn an eye towards the news headlines for MySpace, you’ll see that there are a lot of changes happening with the site. Increased site security, improved organization of applications on the site and other changes are making it a great space for online networking. Many businesses are going to ignore this because they’re happy to stick with the basics of Facebook, LinkedIn and Twitter. Don’t make that same mistake. MySpace isn’t just for kids and those adults who make the move to marketing through the site could find that they are the ones at the cutting edge of online trends in the year to come.

Contact a reputable marketing company for more information about social media marketing for your business.