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Trends to Watch in Mobile Social Media Marketing

A smart business will jump on high-quality, forward-thinking marketing ideas before the rest of the industry does so. The latest thing that is happening with marketing today is that businesses are working to combine social media marketing with mobile marketing. The potential for this to be successful is growing as there is a steady increase in the use of smartphones, on-device geolocation services and mobile social networking sites.

If you want your business to get out ahead of the pack on this one then these are some of the trends that you’ll want to know about:

• Texting, social media and email can work hand-in-hand. Email marketing hasn’t faded away just because social media marketing is growing in popularity. Email campaigns are still successful. However, you have to remember that more and more people are using their mobile phones to check their email. To link your email marketing to mobile use you should offer people the ability to opt-in to your email marketing via text. Additionally, your email marketing should include links to your mobile social media sites like Twitter and Facebook.
• Real time searches are the wave of the future. You can search for information about things that are happening in real time by going to a site like TwitterSearch.com. This real time searching is only going to become more and more common. What you need to realize is that you need to be consistently active on social media sites using relevant keywords to keep your site popular in real time searches. This is done most easily by using your mobile phone to keep up with your social media sites since it’s a device that you always have with you.
• Mobile social applications will be developed. We’re likely to see increased growth in the availability of mobile phone applications designed specifically for social media. Download and use those as they emerge. Play with them to figure out how best to use them for marketing.
• Mobile coupons are increasingly popular. Be aware of the fact that mobile coupon use is on the rise. There are also a lot of people who are interested in the online social communities that exist for coupon users. As location-based services become even more popular on phones, you’ll be able to offer coupons to people who are actually in the area near your business. If you can find a way to offer mobile coupons while tapping into the social community that uses coupons then you could get an edge up on the competition when it comes to mobile social media marketing.

These are some of the things that are happening with mobile social media marketing today. However, there are no set-in-stone rules about how to use this interesting new marketing option so make sure that you stay creative with it.