Lights, Camera, Build Your Business! April 17, 2009
How Can Video Help My Online Presence?
Building an Online Presence
In today’s technology-driven world, successful marketing campaigns usually include Internet strategies. Building an online presence is an inexpensive, powerful way to generate traffic and expand your business. Help your business grow by creating search-engine-optimized videos for your website.
The Laziness Syndrome
If you were given the choice to read about a business or watch a video about a business, I bet you’d choose to watch the video, right? That’s because reading takes much more energy and concentration. When bombarded with text, most people’s initial reaction is to click the “X” in the upper right-hand corner of their screen to close the web browser. Too many words can signal that your business and its goals are difficult to understand. It can scare people away — quickly.
Replacing text with a personal video is a great solution. Your video should be friendly, short, and packed with helpful information about your business. If you offer several different products or services, create a video for each; that way, potential customers can only watch what interests them.
Building Trust: Putting a Face to a Name
Online videos offer potential customers an engaging and customer-friendly format. Through videos, business owners can build trust with their customer base by putting a face to a name.
Use the video to introduce yourself and your business in a personal way. Be sure to tell exactly what your business offers, and how your business is different from the competition. In a competitive market, this personal introduction will help your business to stand out from the crowd.
YouTube
Because most Web users prefer videos over articles, YouTube quickly became one of the most popular sites on the Internet. As the world’s largest online video-streaming community, YouTube is another great way for business owners to create a strong online presence.
If implemented properly, YouTube can help to create awareness of your products and/or services, thereby leading more traffic to your website. And if someone finds your video particularly helpful, they might embed the video code in their website or blog so that others can view it. This type of word of mouth leads to more visibility and, ultimately, more success.
