How To Make YouTube Work For Your Business July 9, 2009
How to Use YouTube to Promote Your Business
YouTube is a powerful platform for promoting your business but you have to know what you’re doing if you want it to work for you. With so much new content being added to YouTube daily, it’s important to do things right if you are going to stand out on the site. The key things that you need to do to use YouTube for promotion are to create a great YouTube channel, regularly add strong content to that channel and then promote your channel so that it gains traffic.
Create a Great YouTube Channel
It’s important to make sure that you start things off on the right foot by creating the right type of YouTube account and customizing your channel to really make it your own. Spend time playing with the options on the site. A “Guru Account” is typically best for businesses that want to customize their site with logos and other material showcasing their areas of expertise. Make sure that it’s easy to see what your logo is, where to find you on the web and what type of work you do.
Create Great Content for YouTube
Once you’ve established a channel for yourself, you need to start uploading content. The first thing to know is that you want to always create quality content that has the potential to become viral. Try to aim for short videos (around two minutes each) that are funny, controversial, shocking, useful (such as How To videos) or otherwise attention-getting. Make a schedule for how often you plan to create content and stick to it; it’s important to regularly update your channel.
It’s also important to remember that you should be sticking to a theme with your content so that you are using YouTube to further brand yourself. Each video should relate to what your business does; there shouldn’t be extraneous videos that you happen to find interesting. Each video should have your website URL clearly visible at the start of the content and should be designed to interest people in the work that you do.
Organize Your Content
Make it easy for people to get around your YouTube channel by making smart use of the tags, categories and playlists on the site. Great organization will keep people moving around through the channel and viewing your content. Proper use of tags and categories will also help others easily find your content when searching online for videos.
Promote Your YouTube Content
Finally, you need to put effort into promoting this content. There are tools on the site that offer a great start including in-site emails and bulletins. Post your videos to Facebook and Twitter. Put a select few great videos on your site or blog and let people know where to find your YouTube channel. Include a link to your channel on your email signature. Write guest blog posts or articles to be posted around the web and include a video in those posts. Drive people to your YouTube content and you’ll be driving them to your business.
This article brought to you by the SEO experts at Real Deal Technologies.
[...] my work. You can definitely use YouTube to promote your business but I haven’t done it much [...]