Heat Up Your Business This Summer June 8, 2009
Smart Promotion Ideas for Summer
Summer is an ideal time to create unique seasonal promotions to attract new customers and to re-engage your existing customers. Although any season can be used to change up your business, summer is the perfect season to make this effort. This is due to the fact that many businesses slow down a bit in the summer. This means that you have a bit of downtime to do a new promotion during a time when you need the boost to your business the most. Additionally, your customers may be more relaxed in the summer time and therefore more susceptible to an appealing promotional deal.
Appeal to Travelers
One of the best things about summer is that this is the time when people do a lot of traveling. Promotional efforts that appeal to people visiting your area are a great idea for summer. Promotional brochures can be placed in hotel lobbies and visitors’ centers to let newcomers know about your business. Fliers can be posted at popular restaurants. Ads can be purchased at various types of attractions. Ask yourself where the summer tourists are going to spend their time and then figure out how to get their attention.
Hand Out Summery Promotional Products
Order some new promotional products to hand out to customers. Make them relevant to the season. Your logo can be emblazoned on beach towels, water bottles, sunglasses and other items. These items can be handed out or mailed to customers to remind them that you’re around through the summer if they need your products or services.
Set Up a Summer Stand
Summer is a time when there is ample opportunity to set up a stand and sell your products at various events. Street fairs, outdoor movie nights, free concerts and farmers’ markets are all potential places where your stand may be set up. Make sure you have promotional materials to hand out as well as items for sale. Alternatively you can have a sidewalk sale outside of your own store.
Bring Summer to your Store or Online Storefront
You can appeal to new and old customers alike simply by refreshing your store or online storefront with some summer themes. Create a display (or several displays) of various summer items. Change the theme of your blog to reflect a more summery approach to life. Post a weekly “summer fun tip” in the top corner of your website.
Run a Summer Special
Finally, you can always opt to simply run a summer special. Everyone loves to get something for a bargain. Choose some products or services that you would like to offer at a discount during the summer. Create a cute summer slogan for advertising these items; for example, something about beating the heat with this particular product. This is sure to attract at least a few people.
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[...] Summer promotions seems like a great way to do this. There is a bit of downtime in the summer so I can focus on creating a cool promotion. The people I’d be interested in reaching are people who are probably spending hot summer afternoons checking out blogs and social networks anyway. And since it’s seasonal, I can try it out without committing to it for a long period of time. [...]