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How to Get Website Links from Your Offline Activities

A good website ranks high among search engines due in large part to the fact that it has strong incoming links from other websites. Most of the work that people do to get these incoming links is done online. However, you can benefit your website by also engaging in offline activities that bring these links to your business. Offline methods of gaining website links include participating in interviews about your work, spreading promotional materials and conducting classes in your area of expertise. The goal of each of these things is to generate attention to your business from places with credible websites that will then write about you with a link to your own site.

Participating in interviews about your work is a great way to get incoming links to your website. Try to snag interviews with newspapers, magazines and large websites. Whether the write-up is online or offline, it will include mention of your website in the text. If the interview is online, this will provide a direct link to your site from the source. If the interview is offline, it will still generate traffic to your website which will encourage incoming links. Promote the interview extensively on your own site to generate additional attention and gain more links.

Promotion of your business is always the key to gaining website links. Don’t neglect offline promotion in favor of online promotion. You can still use business cards, brochures, fliers and other traditional marketing materials to draw attention to your website. It may even be useful to offer a promotional deal such as a coupon for 10% off of your services to any credible website (you may want to specify page rank) that adds you to their blog roll. Come up with creative offline promotional activities that specifically encourage online linking in this way.

One great way to do this type of promotional work is to host an event or to hold a class in your area of expertise. This further establishes your professional credibility in the industry while promoting your work. When you advertise the class, offer a discount to people who link to your site from a credible site. At the class, hand out your promotional materials. Work on getting interviews or reviews for the class. In this way, you combine many different offline methods of promotion to increase the number of credible website links that you get for your business. Work with your web marketing company to create a plan that will maximize links coming in from your offline work.