When Your Customers and Competitors Use Social Media
Social media is used to create a buzz about a product or company. Unfortunately, this buzz isn’t always one that is positive. Your customers and competitors can use social media to spread negative rumors and reports about the way that you do business. Part of learning how to [...]
How Should We Analyze the Results of Social Media Marketing?
As a business owner, you need to know all about your ROI. In other words, what returns are you getting for any investment that you make in the business? A higher ROI means higher profits and a more successful business. As we start to direct our [...]
Budgeting for Social Media Marketing
Now that businesses of all sizes have started to truly understand the value of social media marketing they are starting to ask a lot of questions. Money is always a big concern for any business so one of the core questions that gets asked is “how should we budget for this?” [...]
Integrating Social Media Marketing with Traditional Marketing
A major issue that is challenging businesses today is how to integrate social media marketing into a traditional marketing plan. There are a lot of different models for doing this but social media marketing is still young enough that it’s difficult to tell which of these models will work [...]
Trends to Watch in Mobile Social Media Marketing
A smart business will jump on high-quality, forward-thinking marketing ideas before the rest of the industry does so. The latest thing that is happening with marketing today is that businesses are working to combine social media marketing with mobile marketing. The potential for this to be successful is [...]
Video Marketing as a Social Media Tool
Video marketing is an important tool that you must have in your toolbox if you’re going to be successful in social media today. However, it’s an easy area of social media marketing to get wrong. Businesses that are trying to learn how to create an effective social media strategy [...]
Should Social Media be done In-House or Outsourced?
One of the key issues facing businesses which are dealing with social media issues today is who should be doing the work that needs to be done in social media. Social media is something that requires time, connections, know-how and a willingness to learn. It can be a [...]
How Necessary is Social Media for Your Business?
Social media marketing is the buzzword on everyone’s lips these days. If you own a business then you’ve at least begun to think about whether or not you need to be using social media to promote your product or service. But is social media marketing really necessary for [...]
10 Important Questions in Social Media Today
Social media itself is a hot topic today. However, within this broad category there are subcategories that are of specific interest to people who are studying and utilizing social media. If you’re on top of these hottest social media topics then you’ll be at the top of your game [...]
Key Features of Viral Marketing
You have probably heard somewhere that is important to get viral marketing for your business. You may have a vague idea of what this means but if you don’t fully understand it then you’re not going to be very good at it. Luckily, this is actually something that’s fairly easy for [...]