Add More “Social” to your SEO August 18, 2010
3 Ways to Add More “Social” to your SEO
The major difference between Web 1.0 and Web 2.0 is that the latter involves a two-way interaction. We no longer simply put information out on the web and allow an audience to soak it up. Instead, we share information and thoughts with the network of people who are out there on the Internet. That’s why merely having the right content isn’t enough for your SEO efforts. You must also make sure that you have a high level of social media optimization for your site.
Social Media Optimization (SMO) refers to the use of online social networks to increase your search engine rankings. It isn’t just about being on Facebook or Twitter. It’s about appropriately using your time and energy on social media sites to purposefully increase the popularity of your primary blog or website. It uses a range of different social media sites to increase links and traffics for your main site.
The top 3 SMO methods that can improve your SEO are:
1. Intentionally increase the number of inbound links to your main site or blog. You can do this in a number of different ways including:
- Create content on social article sites such as HubPages and Squidoo. Link back to your main site or blog in this content. Increased popularity on those sites will enhance the value of your links.
- Offer to guest blog on the blogs of your social network contacts. This leads to some great links.
- Allow other people to use your content. Syndication of your content with appropriate links back to your site can lead to better SEO.
2. Make it easy to tag, bookmark and share your content. You want to make it as easy as possible for others to help increase the visibility of your content. Some tips for that include:
- Make sure that you add sharing buttons to your content.
- Make it easy to copy and spread links. You might also want to track link sharing using a tool like bit.ly
- Make your tags clear and relevant for better SEO when sharing.
- Make your content portable. Use pdfs, videos and audio files. These improve your content and make it more share-worthy at the same time.
3. Share and support the work of the people that are in your social media networks. The more support that you give to others, the more that they will give back to you. Don’t just promote your own stuff; this doesn’t give you the best links. Instead, promote others. In exchange, they will likely promote you and this will provide much better SEO in the end.
Source: http://www.seotrafficspider.com/social-media-optimization.html
